TrustArc (formerly TRUSTe) is described as:

• A. A government watchdog agency
• B. A non-profit consumer advocacy group
• C. A for-profit privacy enhancing body that issues trustmarks
• D. An international data-sharing treaty

Answer: (C)

TrustArc is a private-sector company that provides privacy management services and awards a privacy trustmark to organizations that meet its standards. The trustmark signals to users that the organization has been evaluated and follows defined privacy practices, data handling, and consent standards. It’s not a government watchdog, and it’s not a nonprofit consumer advocacy group. It’s also not an international data-sharing treaty. TrustArc operates as a for-profit entity that issues trustmarks based on its assessments, making it the best fit among the options.