Which law prohibits deceptive subject lines and governs the sending of unsolicited commercial emails?

• A. COPPA
• B. CAN-SPAM Act
• C. FERPA
• D. FACTA

Answer: (B)

Laws governing commercial email are designed to protect recipients from misleading marketing practices, including deceptive subject lines. The best answer is the CAN-SPAM Act. It sets rules for commercial email and forbids false or misleading header information and subject lines. It also requires that marketing emails be clearly identified as advertisements, that recipients have a clear way to opt out, and that the sender include a valid postal address. Violating these provisions can lead to penalties. The other laws address different privacy or financial issues: COPPA protects children's online privacy, FERPA protects student records, and FACTA concerns consumer credit information and identity theft. None of those regulate unsolicited marketing emails or deceptive subject lines as CAN-SPAM does.